Associate Professor
Dept. of E-commerce and Logistics Management
Glorious Sun School of Business and Management,Donghua University
Add: NO.1882,West Yan’an Rd., Shanghai, P.R.China(200051)
Office: Room 709, Glorious Sun School Building
Tel:0086-21-62379915
E-Mail: cmm@dhu.edu.cn |
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Education Background
Period |
School |
Major |
Degree/Certificate |
2003.9-2007.6 |
Donghua University |
Management Science and engineering |
Ph.D. of Management |
1994.9-1997.6 |
East China Normal University |
Information Management |
Master of Science |
1988.9-1991.6 |
ChangAn University |
Informatics |
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Work Experience:
- July,1991-August,1994, ChangAn University
- July,1997-today, Glorious Sun School of Business & Management, Donghua University
Courses Taught
- Introduction of Electronic Commerce
- Online Marketing and Customer Relationship Management
- Technique of web page design
- Management of electronic commerce in enterprise
- Electronic Commerce Theory and Application Research (for graduate student)
Research Interests:
- Research on online consumer behavior and user experience based on neural management experiments
- Personalized recommendation based on UGC Tags of social network
- Evaluation and Improvement of E-Commerce Service Quality
Research Work
Projects Presided:
- “Research of Chinese online consumer behavior”,This research was supported by National Social Science Foundation of China under Grant 10BGL027.
- “Research on service quality intelligent optimization mechanism and system of commerce website ”,This research was supported by the Fundamental Research Funds for the Central Universities under Grant 11D10824.
- “Key Influencing Factors on Network Purchase Decision-making based on Data Mining and Neuroeconomics Methods”,Project for Central Colleges of basic scientific research and operating expenses of special funds,2010.1-2010.12,finished
- “Research on Influential Factors and Mechanism of Online Purchasing Customer’s Decision-making based on Neuroeconomic Approach”,Scientific Research Projects for School Key Disciplines Construction Fund,2009.5-2010.5,finished
- “Research on decision-making mechanism of online purchasing based on Neuroeconomics”,Donghua University Project for Arts Prosperity Plan,08.12-2010.12,finished
- “Research on adaptive control and Evaluation of Intelligent Business website”, Donghua University Young Teachers Fund 2005 project, finished
Projects Participated:
Taken part in almost 10 research projects as a principal member,representative projects:
- “Research on mix dual channel supply chain cooperation strategy of short life cycle product under the network environment”, This research was supported by National Natural Science Foundation of China under Grant 71172174.
- “Research on control method and model of supply chains large-scale systems coordination and management under the E-commerce environment”,Shanghai Science and Technology Commission Key projects of basic research(Approval No.: 04JC14009),2004.10-2006.6,finished
- “Association study of city innovation system and distribution of science research institutions in Shanghai”,Shanghai soft science key project of Science and Technology development(Approval No.:046921010),2004.6-2004.12,finished
- “Research on intelligent performance model of E-business applications system”, Shanghai Natural Science Fund Project(Approval No.:05ZR14091)2005.3-2007.3,finished
- “Cognitive theory and evaluation, Design Technology research on the quality of services of The service industry”,The National Natural Science Fund Project(Approval No.:79870056),1999.1-2001.12,finished
Publications:
- Short-term Forecasting Model of Web Traffic based on Genetic Algorithm and Neural Network. The 2nd International Conference on Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC 2011) . Aug. 8-10, 2011, Zhengzhou, China
- Design and Implementation of Web-based System for Graduation Thesis Management. IEEE International Conference on E-Business and E-Government. 2011.5Shanghai: 7848-7852
- Task Allocation of Web System Based on Immune Genetic Algorithm. IEEE WiCom08.2008.10Dalian: 179-182
- Research on Multi-Objective Dynamic Priority Request Scheduling of Business Web System. IEEE WiCom07.2007.9Shanghai: 1954-1957
- An Improved Combination Prediction Model of Network Traffic Based on BP Neural Network. The 3rd International Conference on Information Science and Engineering (ICISE2011) Sep. 29-Oct. 1, 2011, Yangzhou, China
- The Literature Review of User Experience in Website,The Conference on Web Based Business Management(WBM2010)2010.9Shanghai: 666-669
- Research on Critical Factors of Online Consume Decision-Making Based on R-System Clustering,The Conference on Web Based Business Management(WBM2010)2010.9Shanghai: 721-724
- A Model of Forecasting Customers’ Purchasing Behavior based on Dada Mining . The Seventh Wuhan International Conference on E-Business, 2008.5Wuhan: 678-683
- Dynamic Priority Optimization Scheduling Based on Reward-Driven Request Classification for Business Website. The Sixth Wuhan International Conference on E-Business, 2007.5Wuhan: 112-118
- Quality Diagnosis of BtoC Website Based on Fuzzy Comprehensive Evaluation[J].Journal of Donghua University: English Edition. 2006(6), in English
- Adaptive coordination control for resource and performance of electronic business large-scale system [J].Journal of Natural Science of Heilongjiang University(CSCD).2006(6), in Chinese
- Research on Quality Diagnosis of Business Website based on Fuzzy Comprehensive Evaluation[J].Mathematics in Practice and Theory(CSCD).2006(10), in Chinese
- Index Optimization of Website Quality Synthesis Evaluation based on R-Hierarchical Clustering[J].Journal of Information(CSSCI).2006(9), in Chinese
- Research and design of customer relationship analyzing system based on flow driving mechanism[J].Computer Engineering and Applications(CSCI).2008.44(17):144-147.in Chinese
- A Comparative Study of Closed-loop supply chain channels Model[J]. Commercial Research. No.1,2007.1, in Chinese
- An Index System for Quality Synthesis Evaluation of B2C Business Website[J]. Electronic Commerce Research. N0.1,2006.1, in Chinese
- The road to e-commerce for small and medium-sized Enterprises- Alibaba successful cases of Online merchants. Tsinghua University Press,2007.1, In Chinese
- Shanghai Electronic Commerce Association(Chen Meimei involved in the preparation of a part, which includes 3 chapters about E-commerce Professional personnel training), 《Shanghai E-Commerce Report 2004》. Shanghai Joint Publishing. 2005.12, In Chinese
- The basis of E-Commerce Technology. Tsinghua University Press,2005.8, In Chinese(2008.7 2th-edition)
- Guidelines for Enterprise Online Marketing. Pudong Electronic Publishing House. 2004.8, In Chinese
- E-Commerce Practice. Oriental Publishing Center.2001.10, In Chinese
Conference Papers
- (EI Indexed)Fudong Wang, Meimei Chen, The Research of Customer’s Repeat-Purchase Model based on Data Mining. Proceedings of 2009 International Conference on Management and Sercice Science, Sept. 20-22,2009
- (EI Indexed) Chen Meimie,Wang Fudong,Tang Bingyong.Task Allocation of Web System Based on Immune Genetic Algorithm. IEEE WiCom08. 2008.10, in English
- (EI Indexed)Chen Meimei,Gao Zirui,Wang Wei. Research on Multi-Objective Dynamic Priority Request Scheduling of Business Web System. IEEE WiCom07. 2007.9, in English
- (ISTP Indexed)Chen Meimei,Tang Bingyong,Wang Fudong. Research on Adaptive Coordination Control of Electronic Business System Based on Theory of Large-scale System. WHICEB06. 2006.5, In English
- (ISTP Indexed)Chen Meimei,Tang Bingyong,Wang Fudong. Dynamic Priority Optimization Scheduling Based on Reward-Driven Request Classification for Business Website. WHICEB07. 2007.5 , In English
- (ISTP Indexed)Wang Fudong, Ma Yufang, Chen Meimei,A model of forecasting customers 'purchasing behavior based on dada mining,The Seventh Wuhan International Conference on E-Business, May 31-June 1,2008. 678-683, in English
- (ISTP Indexed)Chen Meimei, Tang Bingyong,Cheng Sheng. An Index System for Quality Synthesis Evaluation of BtoC Business Website. ICEC2005 . 2005.8., in English
- (ISTP Indexed)Chen Meimei,Tang Bingyong. An Index System and Model for BtoC Website Quality Synthesis Evaluation under Sustainable Developed Environments. 2005 Conference of System Dynamics and Management Science Sustainable Development of Asia Pacific. 2005.11 , in English
- (ISTP Indexed)Wang Fudong,Yao Weixin,Chen Meimei. The research of customer segment in CRM based on data mining. WHICEB06. 2006.5, in English
- Chen Meimei,Tang Bingyong. A Study on Credit needs of e-commerce and enterprise credit management mechanism. China (Fuzhou) International Academic Exchange Conference on Electronic Commerce. 2004.5., in Chinese
Tang Bingyong,Chen Meimei,Zhu Ruonan. Exploration of Collaborative and intelligent E-business applications system. Third Management Science and Engineering Forum. 2005.11, in Chinese