I have been working as a lecturer and associate professor in Dong Hua University for thirty one years. During these years, I have attended many international and domestic academic conferences and have sixteen papers published in Canada, South Korea, Greece and China, which cover four fields, namely, regional economic and strategic management, Apart from that, I finished four research projects in business cost and investment, market research of garment, brand investigation and the development plan of textile industry in Cang Nan, China.
Sept.2008- Present Associate Professor, School of Business and Administration, Dong Hua Univ.
· Teaching MBA students two courses, namely, Strategic Management and Management Principle
· Instructing undergraduate students four courses, namely, Marketing, Sales Skills, Technical and economic analysis and as well as Sales Management
· Doing research work in market boundary of enterprises
· Having three papers published which are indexed by Ei and ISTP (see the attched)
July, 1994 Lecturer, School of Business and Administration, Dong Hua Univ.
· Taught undergraduate students the courses such as Strategic Management, Marketing, Market Research, Sales Management, marketing Techniques, Forecasting and Decision-making, Micro-economics and Investment in Securities
· Taught postgraduate students three courses, namely, Engineering Economics, Management and Enterprise Strategy
· Finished four research projects in business cost and investment, market research of garment, brand investigation and the development plan of the textile industry in Cang Nan, China
July,1992 Founder of China Hua Yuan Corp. and Guangxi Zhong Da Ltd Co.
· Set up China Hua Yuan Corp. in Shanghai in 1992, which is now a listed company in China
· Set up Guangxi Zhong Da Ltd Co. in 1993, which is a real estate and
· Did financial and investment work in Shanghai and Bei Hai
Jan.1986 Lecturer, School of Business and Administration, Dong Hua Univ.
·Taught undergraduate students four courses, namely, Forecasting and Decision-making, Introduction to Management, Production Management, Tchnical and Economic Analysis,
· Involved in writing two books in management and sales
Strategic Management, Management,
Honors and Awards
· “ A Research on the Changes of the Business Cost and the Economic Development in the Yangtze Delta”, published in Zhejiang Journal, a core CSSCI journal in China. The Issue Number: 165, (July 2007)
· "An Insight into the Development Path of Management Innovation development path", published in the Journal of SME Management and Technology in March 2007.
· “The Correlation between Entrepreneurial Innovation and Enterprise Growth in China: an Empirical Study”, published in the “ Proceedings of MASS 09 international conference” in Beijing in 2009, which is indexed by Ei Compendex.
· "Barriers and Solutions to the Development of Online Advertising in China",
published in the "Proceedings of the Eighth International Conference on Electronic Commerce" in Canada in 2006, which was indexed by EI Compendex
· "The Online Customer Service in China: A Case Study", published in the "Proceedings of 13th Cross-Strait Academic Conference on Development and Strategies of Information Management" in 2007
· "Mobile E-Commerce: the Implementation of Mobile Wallet in China", published in the Proceedings of the 13th Cross-strait Academic Conference on Development and Strategies of Information Management" in 2007
· "Causes and Solutions to the Different Performances between E-Commerce and Traditional Commerce", published in the Journal of Internet Electronic Commerce Research in Korea. Issue No: 6, (June 2006)
· "Barriers & Solutions to the Implementation of the Mobile Wallet in China",
published in the Proceedings of The Seventh Wuhan International Conference on E-Business
· “ A Study of the Market Boundary from the Perspective of Management”, published in a core Journal of the Circulation Economy in China.
· “ Enterprise Market and Boundary: a Literature Review and Evaluation of the Theory in Endogenous Production and External Market”, published in the key Journal of Productivity in Sept, 2007.
· “Market Boundary of Enterprises: a economic perspective”, published in the key Journal of Group Economic Research. Issue Number: 235, (July 2007)
· "Market Frontiers Under the Internet Circumstances: A Probe into the Development of Chinese and EU – Enterprises”, published in the Greek "Proceedings of the 2nd International Conference on EU-East and South Asia Trade, Investment, Logistics and E-Business", Issue: 2 (October 2006)
· “ A Literature Review of the Regional Market in China”, published
in the key Journal of China Renmin University in 2008.
· “ The Application of Equivalence into International Advertising: a global perspective”, published in the Journal of Zhejiang Commerce and Industry University in Aug. 2007.
· "Cultural Considerations in the Localization of Foreign Commercials in China", published in the "Proceedings of the KIECA International Conference 2005". Issue no: 1, (August 2005)
· Modern Management, published by Dong Hua University Pressin Feb, 2004
· Modern Management in Textile Enterprises management, published by the China Textile Publishing House in June 2008
· The Eleventh Five-Year Panning of the Textile Technology Development in Cang-nan
· The Business Cost and the investment Environment of the Yangtze River Delta:A Comparative Study
· The Market Survey of the Garment for Shanghai Public Transport Industry