Associate Professor, Donghua University
Date of Birth: July 1963
Place of Birth: Shanghai
- Sept 1981-Jul 1985, Majored in industrial management engineering in the China Textile University, Obtained a bachelor's degree in industrial management engineering (engineering).
- Jun 1995-Jan 1999, Majored in business management in the China Textile University, Obtained a master's degree inbusiness management (management).
- Oct 1997-Apr 1998, Studied quality management in Hong Kong Glorious Sun Enterprises Ltd. headquarters.
- Jul 1998-Mar 2002, Served as part-time reviewer of Hong KongGlorious Sun Enterprises Ltd.(Engaged in the business management of chain stores).
- Jan 2001-Now, Served as management consultant of Guangzhou Tianchuang Fashion Footwear Co., Ltd (The company is listed on the Shanghai Stock Exchange in Feb 2016).
- Paying Attention to Trademark Law and Preventing Trademark Infringement, Textile Economy Research, Jun 1992.
- Ups and Downs of “Famous Brand” and “No Brand”, Textile Economy Research, Sept 1994.
- Five Strategies of Enterprise Products, Operation and Management, Jan 1995.
- Domestic Retailers’ Tour, Enterprise Sales, Mar 1995.
- Corporate Identity and Corporate Identity System, Enterprise Management, Jul 1995.
- Consumer Demands Can Only Be Satisfied by Understanding, Wen Wei Po, Aug 1995.
- The Image of Department Stores, Shanghai Business, Jan 1996.
- Nine Transaction Strategies, Enterprise Sales, Apr 1996.
- Establishing a Distinctive Marketing Course System, Higher Education Research of China Textile University, Jan 1997.
- Marketing Positioning Skills, Chinese Textile Economy, May 1997.
- Crisis Prevention-An Important Issue for Enterprises, Shanghai Enterprise, Jun 1997.
- Experience the Essence of “Professional Content”, Wen Wei Po, Nov 1999.
- The Application of Systematic Thinking in Enterprise Management, Shanghai Enterprise, Jan 2002.
- Investigation on The Behavior of Women 's Shoes, Journal of Zhejiang Textile & Fashion Vocational College, Sept 2002.
- Investigation and Analysis on the Consumption of Shanghai High-grade Men 's Suit Market, Shandong Textile Economy, Mar 2003.
- Evaluating Implementary Effectiveness of Integrated Management System, Proceedings of Chinese Quality Academic Forum, Sept 2003.
- Investigation and Analysis on the Current Situation of Shanghai 's High-grade Suit Consumption, Consumption Economy, Dec 2003.
- Research on the Marketing Strategy of International High - grade Men 's A Brand Entering Shanghai Market, Journal of Zhejiang Textile & Fashion Vocational College, Dec 2003.
- Quantitative Analysis of Purchasing Methods of Clothing Franchisee, Shandong Textile Economy, Feb 2004.
- Du QP and Zhang HY, Analysis on the Influencing Factors of Service Quality of Garment Trade Company, Shanghai Quality, 56-59, Aug 2006.
- Du QP, How the Fashion Chain Stores Set Up a Plan for Its New Store, Sales and Marketing, 79-81, Aug 2007.
- Du QP, Casual Wear Chain Seasoning Distribution Strategy, Sales and Marketing, 82-83, Sept 2007.
- Du QP, The Development Principles and Strategies of Garment Chain Store, Shanghai Enterprise, 56-59, Sept 2007.
- Du QP, Cheap Casual Clothes Display: It Doesn’t Matter About a Bit Messy, Sales and Marketing, 66-69, Mar 2008.
- Du QP, The Arrangement Strategies ofClothing Chain Store Management Staff, Shanghai Enterprise, 29-31, Sept 2008.
- Du QP, Negative Meaning, Positive Expression, Sales and Marketing, 44-45, Oct 2008.
- Yu JY, Li H, Du QP, Shen L and Gong ML, The Index System and Method of Brand’s Comprehensive Evaluation, Statistics and Decision, 180-181, Oct 2009.
- Yu K, Shen L, Du QP, Yu JY and Li H, The Ranking List of Men 's Brand Value in 2009 Chinese Market (1), Chinese Clothing, 40-43, May2010.
- Yu K, Shen L, Du QP, Yu JY and Li H, The Ranking List of Men 's Brand Value in 2009 Chinese Market (2), Chinese Clothing, 48-49, Jun 2010.
- Yu K, Shen L, Du QP, Yu JY and Li H, The Fighting of Chinese Men’s Brand (1), Sales and Marketing (Comment panel), 95-99, Apr 2011.
- Yu K, Shen L, Du QP, Yu JY and Li H, The Fighting of Chinese Men’s Brand (2), Sales and Marketing (Comment panel), 94-97, May 2011.
- Yu JY, Shen L and Du QP, Based on the Customer 's Brand Value Evaluation, Statistics and Decision, Vol.14:80-82, 2011.
- Yu JY, Yang YX and Du QP, Evaluation and Comparative Study on the Value of Garment Brand, Journal of Textile Research, Vol.33:134-139, Aug 2012.
- Du QP and Zhang XL, A Study on the Influencing Factors of Women's Online Shopping Experience, Chinese Marketing, P.868: 26-28, Jan 2016.
- Participating in writing textbook: The Management of Modern Textile Enterprise, Sept 1995.
- Writing textbook: PR Skills and Case, Oct 1998.
- Participating in writing textbook: New Version of Modern Marketing, Sept 1995.
- Du QP and Zhang HY, Commercial Bank Service Marketing, Shanghai University of Finance and Economics Press, Sept 2005.
- Participating in writing textbook: The Management of Modern Textile Enterprise (second edition), Chinese Textile Press, Sept 2008.
- Shen L, Du QP, Yu JY, Li H and Yu k, Research on the Value of Chinese Clothing Brand (1), Tsinghua University Press, Sept 2009.
- Aug 1995, Research on marketing strategies of Xianxia Commercial Building in Shanghai Shibai Ninth Store.
- Sept 1995, CIS research on Shanghai Department Stores.
- Apr 1996, Research on strategic planning and implementation of marketing in Textile Head Office in Changning District, Shanghai.
- Sept 1996, Market research on Shanghai decoration cloth.
- Oct 1996, Research on establishing distinctive course system of marketing in clothing market.
- Feb 1998, Research on planning and implementation of “Jeanswest’s fully carrying out of
ISO9000 program at each port”.
- May 1998, Research on cross-century reform and optimization of specialty curriculum of marketing.
- Jun 1998, Research on establishment and implementation of “ISO9000 quality management system of Management Institution of Glorious Sun Enterprises Ltd.
- Aug 1998, Research on planning and implementation of “Jeanswest’s national market research and plan of mysterious unannounced visits”.
- Sept 1998, Research on promotion of ISO9000 of Suzhou Juebai Weaving Co., Ltd.
- Jan 1999, 1998 winter coordination of “Jeanswest’s national market research and plan of mysterious unannounced visits”.
- Jan 1999, Research on “Department of Marketing of China Textile University and Glorious Sun Enterprise Ltd. building together practice base of students of Department of Marketing in China Textile University”.
- Mar 1999, Research on the current situation and development trend of Jeanswest 's product portfolio.
- Jun 1999, Research on 1999 summer coordination of “Jeanswest’s national market research and plan of mysterious unannounced visits”.
- Jul 1999, Review of Jeanswest’s ISO9000 system at each port.
- Sept 1999, Research on CI system planning of Shanghai Knitwear Import and Export Corporation of Dongfang International Group.
- Dec 1999, Research on design and extension of CI system of Jiangsu Jingxing Clothing Co., Ltd.
- Dec 1999, Research on 1999 winter coordination of “Jeanswest’s national market research and plan of mysterious unannounced visits”.
- Jul 2000-Mar 2002, Research on supervision and revision of ISO9000 of Jeanswest at each port.
- Apr 2001, Research on operation system of Beijing KISSCAT (Chain).
- Apr 2002, Research on senior men clothing brands in Shanghai market launched by Germany WINDSOR company.
- Oct 2002, Research on business operation improvement and market competition of Jeanswest.
- Jun 2003, Research on the strategic orientation and development of Shanghai Indoor Textile Economic Park.
- Jan 2004, Marketing specialty curriculum construction - innovation and development of financial service marketing.
- July 2004, Based on Shanghai-research on the development model of tourism in Anhui province which is gearing to the Shanghai tourism.
- Oct 2005, Research on marketing skills and marketing management knowledge training of salesman of Junwei company.
- Sept 2006, Research on the current situation of Junwei company 's customer satisfaction and the strategies of improving customer satisfaction.
- Mar 2006, Research on dynamic management model of service standard based on GAP model and CIS method.
- Mar-Jul 2007, Research on the innovation of urban tourism development in Shanghai.
- Jan-Jun 2008, Research on innovation of integration marketing of World Expo tourism.
- Jan 2009-now, Evaluation on the value of Chinese clothing brand.
- Jan 2014-now, A study on the effective application of new media in college students' entrepreneurship – a case study of Donghua University.
- May 2015-now, Research on the optimization of data analysis and operation of Jeanswest 's online shopping business.
- 2015-2016, A study on the lifestyle of the new generation of migrant workers.
- 1997, Was awarded Third Prize of teaching achievement of China Textile Federation Department and First Prize of school-level teaching achievement of China Textile University in the “Creation of a Distinctive Clothing Marketing Course System” program.
- 1999, Was awarded Excellent Young Teacher of Donghua University.
- 2000, Participated in compiling the teaching materials "New Modern Marketing", was awarded Second Price of outstanding teaching materials of universities in Shanghai.
- Was awarded Second Prize of school-level teaching achievement of Donghua University in the “Reform of Teaching Practice in Marketing Specialty” program.
- 2003, Was awarded “Outstanding Paper Award” of First China Quality Academic Forum of China Quality Association Academic Education Working Committee.
- 2005, Was awarded Third Prize of teaching achievement of higher education of Shanghai municipal in the “Research on Quality Inspection and Quality Control Technology of Graduation Thesis” program.
- 2008, Was awarded Shanghai Third Prize and Donghua University Second Prize in "Consumer Psychology" course construction project.
- 2009, Was awarded Third Prize of Shanghai teaching achievement in the “Research and Practice on Teaching Quality Control System of College” program.
- 2011, Was awarded First Prize of teaching achievement of Donghua University in the “A New Model of Cultivating Project-style, International and Fashion Marketing and Management Talent Based on Network Platform” program.
Social Work Experience
- May 2014, As the Instructor of Entrepreneurial Practice Challenge of the Eighth Challenge Cup- Shanghai University Student Entrepreneurship Competition, and Won the Shanghai Silver Award.
Oct 2015-Oct 2016, As the Instructor of Donghua University’s National Undergraduate Innovative Experimental Program, the Team Project: Research on the Safe Distance between Purchasing Guide and Customers, and Won the National Award.