PhD, Associate Professor, the supervisor of master studys
Office: Room 610, Glorious Sun School Building
PhDHong Li is the teacher of Glorious Sun School of Business and Management, Donghua University.She received herdoctoral degree from Donghua University in 2011. Her research interests includeconsumer behavior and brand management. She has published more than 30 academic journal papers, 4 books.
- Ph.D.,Corporation Management,Management School,Donghua University, 2011.
- M.A.,Applied Psychology, Department of Psychology, Zhe Jiang University, 2002.
- B.A.,Psychology Department, HunanNormal University, 1993.
- From 2002.4-, the Glorious Sun School of Business and Management, Donghua University, Associate Professor.
- Consumer Behavior, Orgnization Behavior, Network Marketing
- consumer behavior and brand management.
Honors and Awards
- second-class reward in Teaching Competition,2015.
- "consumer behavior" won Shanghai excellent courses, 2012.
- Pre-research project of Donghua University,The construction, measurement and formation mechanism of social media burnout,2016.01-2019.12
- Humanities and Social Science Foundation of Ministry of Education ,The research of the reversal of consumers’country of origin stereotypes of domestic infant powder based on regulatory fit theory,15YJC630055,2016.1-2018.12
- Fundamental Research Funds for the Central Universities,Negative effects of negative online reviews, , 2012.1-2015.12
- National Social Science Foundation of China, study on the life style of new generation migrant workers, 11BGL0672011,2011-2014
- Humanities and Social Science Foundation of Ministry of Education, research on the arousal of nostalgia consumption and its function mechanism 10YJC630399, 2011.1-2014.12
- National Social Science Foundation of China, Network consumption survey on Chinese , 10BGL027, 2011.1-2014.12
- Youth Development Foundation of Management School, Donghua University , IWOM information presentation impact on consumers' disposable purchase behavior, 2010.1-2013.12
- Fundamental Research Funds for the Central Universities,Shanghai fashion lifestyle and fashion brand building, 2009.1-2012.12
- Department of science and technology, Ministry of education, Research on value evaluation of clothing brand in China market, 2009.1-2012.12
- Shanghai Well-may Compant, the stratege of Shanghai well-may company, 2006
- Donghua University youth fund project, the influence of webpage background on consumer online shopping decision, 2005.1-2008.12
- Shanghai science and Technology Committee, function and case study of "enterprise university" in science and technology innovation system, 2005.1-2008.12
- National Natural Science Foundation of China , Comparative study on quality of group decision making between CM and FTF, 2002,1-2005.12
- Li H. Negative effects of negative online reviews: mechanism, recovery and management, enterprise management press, 2014
- Li H, Shen L, Zhang YP. Evaluation of Fashion brand value in China market (3): new pattern of channel , Tsinghua University Press, 2012
- Shen L, Du QP, Li H. Yu JY Yu K, Evaluation of Fashion brand value in China market (1): continental plate panorama, Tsinghua University press, 2010
- Li H. Securities service marketing, Shanghai University of Finance and Economics press, 2004
- Li H, Zheng QQ. Error Management Theory: ANew theory of Cognitive Bias. Advances in Psychological Science,.2002, 10 (1): 78-82
- Li H, Zheng QQ. Error Management Theory: ANew theory of Cognitive Bias. Periodical Literatures Reprinted by Renmin University (Psychology), 2002.6:
- Li H. Superstition in Human Resource Measurement, Corporation Management, 2002 (12).34-35
- Gu QL, Pan J, Li H, GeorgeGreen, Cultural Values on the Differences in Cross Cultural Conflict Analysis, Journal of Donghua University (Social Science Edition) 2003,2
- Zheng QQ, Li H. Comparison of Ideal Generation BetweenFace to Face and Computer MediatedGroup Decision Making. Acta Psychologica Sinica.2003.35 (4):492-498
- Li H. The Consumer’sPure Measurement Effect and Its Application. Foreign Economics and Management.2003,25 (4):45-48
- Li H. The Consumer’sPure Measurement Effect and Its Application. Periodical Literatures Reprinted by Renmin University (Business Economics),2003 (7).7-9,
- Ge Y, Xu Q, Li H.Implementation of Generic AHP Evaluation System and Its Application to Impact Factors of On-line Consumption Behavior, Wuhan University Journal of Natural Sciences, 13 (2008), 450-454
- GeY, Xu Q, LiH.The Designanda GenericAHP Evaluation System, International Conferenceon Wireless Communication and Mobile Computing ApplicationWiCOM，2008
- Li H. How Webpage Background InfluenceOnline Shopping Behavior :Based on thePriming Effect, Statistics and Decision, 2008 (23), 103-105
- Shen L, Li YM, Li H, Chen YR. Research on the Relationship Between Attitude and Intention of Internet users, Statistics and Decision , 2009 (04),85-87
- Yu JY, Li H, Du QP. The Comprehensive Brand Evaluation Index System and Method, Statistics and Decision, 2009 (19).180-181.
- Li H, Sun MG. Research Progress of StockoutManagement Based on the Consumer’s Response, Journal of Hainan University (Humanities and Social Science Edition), 2009. (05)
- Yu K, Shen L, Du QP, Li H.Men's FashionBrand Value List in 2009 (I), Chinese clothing, 2010.5
- Yu K, Shen L, Du QP, Li H. Men's FashionBrand Value List in 2009 (II), Chinese clothing, 2010.6
- Yu K, Shen L, Du QP, Li H. Men's FashionBrand Analyse, China Business, 2010.10
- Yu K, Shen L, Du QP, Li H. Men's FashionBrand Battle in China(I), Sales and Marketing, 2011.4
- Yu K, Shen L, Du QP, Li H.Men's FashionBrand Battle in China(II), Sales and Marketing, 2011.5
- Li H, Sun MG. Research Progress of StockoutManagement Based on Consumer’s Response, Periodical Literatures Reprinted by Renmin University (Business Economics), 2010 (2)
- Li H, ChenY, How webpage Background Affect Consumer’s Online Shopping Behavior, the 3rd ConferenceonEngineeringManagementandServiceSciences (EMS) , 2009.9
- Li H, Yu K, Xia JB. The Influence of Negative Online Reviews on Customer’sPurchase Intention: an Experimental Study.Journal of information , 2011 (5)
- Yu Kui, Li H.AResearchonPerceivedValueandSatisfactoryofFemaleOnline, Purchasing.the Second IEEE International Conference on E-commerce and E-government, 2012
- Li H, Yu K, Dong WL. Study on the Consumer's Reaction to the Stockout of Footwear Products, Management Review, 2012 (7)
- Li H, YuK.Study on the Consumer's Reaction to the Stockout of Footwear Products, International ConferenceonScience ,Engineering andInformationManagementResearch (2010)
- Li H, YuK.The Effectsof Online Negative Reviewson Consumer’s Online Purchase Decisions, International ConferenceonScience, Engineering andInformationManagementResearch (2010)
- Shen L, Li H, Du QP. International fashion marketing Training Model Based on Network Platform . Textile and Clothing Education, 2012,27 (3): 217-219.
- Li H, Zhou L. Quantitative distribution and presentation of online reviews of e-commerce websites in China [J]. E-commerce, 2013 (1): 19-20.
- Li H, Zhang C. Content analysis of negative comments based on e-commerce websites in China. E-commerce,.2013 (7): 12-13.
- Li H, Yang SY. Brand Intention Dynamic Framework:New development of brand relationship research. Enterprise Economy.2016 (5): 47-52.
- Li H, Su S. Explicit Measurement and Analysis of Brand Stereotype of Domestic Infant Milk Powder. Knowledge Economy,.2016 (5): 70-70.
- Li H, Wang YT. Consumer’sConfusion about DomesticInfant Milk Powder Brands, Market Weekly, 2016.9
Li H, Li W. A Review and Outlook of Social Media Fatigue. Information Science.2017.8