Associate Professor, master supervisor
Yarong Chen, Female, Han nationality, was born in Jilin province in 1965, is associate professor of business administration in Glorious Sun School of Business and Management in Donghua University. Chen is a visiting scholar at the University of Washington, and a member of a council of the China Marketing Association. The main research fields are marketing, enterprise strategies, E-marketing and consumer behavior. Chen has published over 30 academic papers, including more than 10 SSCI-indexed papers.
Doctor degree, Control Theory and Control engineering, Donghua University, 2007.
Master degree, Management Engineering, East China Textile Engineering Institute, 1988.
Bachelor degree, Management Engineering, East China Textile Engineering Institute, 1986.
1988-present Associate Professor in Glorious Sun School of Business and Management in Donghua University
Marketing Management, Marketing, Marketing Research and Prediction, Marketing Risk Management.
2009 using information technological tools for transforming course of special project (Ministry of Education Higher Education Division)
2009 Zhongtian Steel Enterprise culture construction consultation
2007 Feasibility study of Zhejiang Shangyu bedroom products city project
2006 GP brand market research project planning
2005 Research on franchise model of Shanghai Bedroom Products Corporation
Yarong Chen, 1997, Quantitative Analysis of Marketing Methods, China Textile Press.
 Deriving Information from CRM for Knowledge Management ----A Note on a Commercial Bank，SYSTEMS RESEARCH AND BEHAVIORAL SCIENCE，Vol.23，No.2，March-April.2006
 The Evaluation Method of Survival and Development of Small Business，The Fifth Wuhan International Conference On E-Business，VOLS 1-3 - INTEGRATION AND INNOVATION THROUGH MEASUREMENT AND MANAGEMENT，2006.5
 Yarong Chen, Linzhen Ye, Shanghai Commercial Bank Customer Satisfaction Survey[J], Journal of Donghua University (Natural Science), 2007, (05):649-653+659.
 Yarong Chen, Research on Knowledge Management of Franchising, China Business and Market, 2007,(09):47-49.
 Yarong Chen, Research on Service Quality Improvement Based on Service Recovery, China Business and Market, 2008,(11):57-59.
 Yarong Chen, Guo Jing, Research on the Causes and Countermeasures of Small and Medium-sized Enterprises in China Under the Financial Crisis, Consume Guide, 2009,(17):31-32.
 Yarong Chen, Guo jing, Analysis of the Evaluation System of Brand Competitiveness Under the Perspective of Consumers -- an Empirical Study Based on Principal Component Analysis, Consume Guide, 2010, (08):12-15.
 An Empirical Study of Factors Influencing Customer Satisfaction of Decathlon Sports Professional Supermarket，2011 International Conference on Computer Science and Service System(CSSS) Volume 2, 2011（6）.
 Feng ZhenZhen, Yarong Chen, Research on Formation Mechanism and Remedial Strategies of Online Retail Service, Prices Monthly, 2011,(10):68-71.
[10 ]An Empirical Research on the Driving Factors of Customer Loyalty Based on the Service Recovery Situation of Commercial Banks，2012 International Conference on Financial, Management and Education Science,2012（5）
 Yarong Chen, Shun Jinglu, Chinese Time-honored Brand Value Evaluation Model, Journal of Beijing Institute of Clothing Technology(Natural Science Edition), 2013,(01):58-67.
 Yarong Chen, Ma Wenli, Evaluation and Research on Service Quality of Online Tourism Platform, Manager ’Journal, 2016,(01):10-11.
 Chang Xiaolong, Yarong Chen, The Willingness Model Analysis of The Third-party Payment Category of Mobile E-wallet, Manager ’Journal, 2016,(02):266-267.