Associate Professor, Master’s supervisor, Head of department
E-mail:liuds@dhu.edu.cn
Office: Room 613, Glorious Sun School Building |
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Introduction
Associate Prof. Dongsheng Liu is the Master’s supervisor of Glorious Sun School of Business and Management, Donghua University. Prof. Liu is currently a member of China Marketing Association. Hehas been long engaged in the study and research of business management and marketing, participated and dominated several research projects. He has a wealth of experience of MBA teaching and high-level management training. At the same time, he has close working relationship with domestic & oversea consulting companies and other enterprises including fashion, cars, clothing, luxury and modern service. It is worth mentioning that hehas repeatedly won “The most popular MBA teacher” and “The good teacher in my mind” in Donghua University.
Education
- Graduate degree, Public Administration, East China normal University, 1987~1989
- Undergraduate degree, Public Administration, East China normal University,1983~1987
Work Experience
- From 2003.09~, the Glorious Sun School of Business and Management, Donghua University, Head of department, Associate Professor, Master Instructor
- 1983.07~2003.09 Donghua University Wuxi campus, Teacher, Associate Professor
Teaching Course
- Undergraduate courses: Marketing, Brand Management.
- Graduate courses: Marketing, Marketing Management, Branding and Advertising.
Research Interests
- The theory of Marketing Management, Brand Value and Brand Asset underthe view of culture value.
Honors and Awards
- Be selected the honor of "My idea of a good teacher",2013.
- "The research and practice of undergraduate teaching quality monitoring system " won the third prize of Shanghai excellent teaching achievements, 2009.
- "Advertising " won the second prize of China textile university’s excellent teaching achievement and as a sub-project won the first prize of Chinese textile association’s excellent teaching achievement, 1999.
Executive experience
- From 2004.04~, the Glorious Sun School of Business and Management, Donghua University, Head of department, Assistant administrator.
- 2003.09~2004.04, Donghua University, the deputy director of Songjiang Campus.
- 2001.05~2003.09, Donghua University Wuxi Campus, the deputy secretary of Communist Party of China.
- 1996.11~2001.05, Donghua University Wuxi Campus, the deputy director of the party committee office, the director of the student office, the director of the university office.
Visiting experience
- Visiting Associate Professor,Lingnan University, 2006.01~2006.02.
Research Projects
- The census of retail market for "Forevermark" in cities and stores, 2017.
- The market research for domestic luggage and bag: retail shop inspection and interview, 2017.
- The survey about service level in summer vacation, 2016.
- The national diamond & jewelry census for "Forevermark", 2016.
- The Pandora jewelry retail management handbook, 2016.
- The market research for "Forevermark", 2015.
- The national diamond & jewelry study for "Forevermark", 2015.
- The survey about service level in summer vacation, 2015.
- The national diamond & jewelry study for "Forevermark", 2014.
- The brand building (product marketing) and training project for LuoLai group r&d center, 2014.
- The national diamond & jewelry market and retail environment research for "Forevermark", 2014.
- The market survey for Jeanswest in Shanghai, 2013.
- "Design Putuo" plan, ( Putuo district of Shanghai), 2013.
- The strategy planning for M50, 2013.
- The survey about service level in summer vacation, 2013.
- The market research for domestic sun glasses: retailers and shop, 2013.
- The development strategy for Jincheng (Shanxi) silk& flax industry, 2013.
- The national diamond & jewelry market research for "Forevermark", 2012.
- The national market survey for Jeanswest, 2012.
- The market survey for Jeanswest in Shanghai, 2012.
- The research about join a clothing brand, 2012.
- The survey about service level in summer vacation, 2012.
- The market and CRM research for BMW, 2012.
- The national market survey for Jeanswest, 2011.
- The project management for Donghua University- LuoLair&d center, 2011.
- The market survey for Jeanswest in Shanghai, 2011.
- The service level survey for Jeanswest, 2011.
- The market research for BMW, 2011.
- The national market survey for Jeanswest, 2010.
- Market survey, 2010.
- The service level survey for Jeanswest, 2010.
- The service level survey for BMW 4S shop, 2009.
- The market research for Benetton, 2009.
- The national market survey for Jeanswest, 2009.
- Market survey, 2009.
- The customer study of marketing plan for Yadong, 2009.
- The service level survey for Jeanswest, 2009.
- The national market survey for Jeanswest, 2008.
- Market survey, 2008.
- The service level survey for Jeanswest, 2008.
- The application status survey for quality testing equipment in spinning industry, 2008.
- The market research for twisting textile, 2008.
- Market survey, 2008.
- The service level survey for Jeanswest, 2007.
- The management research for Huayu group, 2007.
- The research of salary distribution and develop trend for China’s higher school teacher. ( Ministry of education), 2005.
Selected Publications
- Dongsheng Liu, Lingling Zhou; Empirical Study on Entrepreneur Personal Brand, Brand Equity and Brand Revenue: Based on Chinese Listed Companies, Scientific Decision Making, (Dec,2016) ISSN:1006-4885.
- Dongsheng Liu, Luyao Liu; Research on the elements of enterprise’s brand equity: based on employer brand and investor brand, Enterprise Economy,(Nov,2016),ISSN:1006-5024.
- Dongsheng Liu, Zhouyang Huang; The construction of brand value two-dimensional matrix model: based on market assets, Journal of Commercial Economics,(Mar,2017), ISSN:2095-9397.
- Dongsheng Liu; Grasp the service lifecycle[J], Sales and market (management),(Mar, 2013),79-81.
- Dongsheng Liu, Lin Li; The research about shopping center image dimensions’s influence on customer satisfaction and loyalty[J], The Chinese market,(2010),45:122-123.
- Dongsheng Liu, Xiaohua Ma; The influence research of brand equity on the profitability of listed companies[J], Commercial age,(2012),7:93-94.
- Dongsheng Liu, Xiaohua Ma; The influence study of brand equity on profit level of listed companies[J], Enterprise vitality,(2011),11:17-22.
- Dongsheng Liu, Yimin Zhang; The research of online shopping customer satisfaction influence factors for Taobao[J], Chinese Market,(2011),23:100-103+107.
- Dongsheng Liu, Wenbing Wang; The research of the relationship between companies green competitiveness and textile clothing enterprise benefit[J], Chinese Market,(2011), 23:63-67.
- Dongsheng Liu, Yi Wang; The risk of the loss in grass-roots public hospitals evade technical personnel under psychological contract view[J],Human resource management,(2011), 12:107-107.
- Dongsheng Liu, Yanting Sun; The influence factors research of consumer confidence after product harm crisis[J], Chinese market(2010),48:72-74.
- Dongsheng Liu, Zhiyong Yang; Wallet share research: review and ideas[J],Journal of Shijiazhuang institute of economic.(2010) 4:77-81.
Dongsheng Liu, Zhiyong Yang; The evaluation and countermeasure of China’s trademark regulation performance based on the research of grey correlation analysis[J], Journal of Tianjin institute of administrative,(2010) 5:79-84.