Dr. Zhiyong Yang (Stephen) is a Lecturer at Department ofBusiness Administration, Glorious Sun School of Business and Management of Donghua University. His research interest includes evolution of business, scientific history of marketing, cognition and decision-making. He is now teaching Product Management, Introduction to Marketing, Orgaizitional Behavior.
Ph.D. in Management Science and Engineering, Donghua University, 2011.
M.S. in Cognitive Psychology, East China Normal Univeristy,2002.
B.S. in General Psychology, East China Normal University, 1999.
Product Management, Introduction to Marketing, Organizational Behavior.
Evolution of Business, Scientific History of Marketing, Cognition and Decision-Making.
2014.06-2017.06 Vice Chairman of Business Administration Department
Zhiyong Yang, Changchun Gao. Ranking Marketing Journals by Using Social Network Analysis. Advances in Intelligent Systems and Computing, 2012, 136: 623-629 .
Zhiyong Yang, A Study on the Definition of Management. Chinese Journal of Management, 2010,7(9):1277-1281.
Zhiyong Yang, 30 Years’ Domestic Marketing Research: Topics and Trends. Economic Management Journal, 2009, 30(9):111-118.
Lijuan Cui, Zhiyong Yang, TheEffectofFamily Foster Care on Orphons’ Social Growth. Psychological Science, 2002, 25(1): 37-39.
Ningjian Liang, Zhiyong Yang, Zengxiu Zhang, Metacognition and Problem Solving Strategies. Psychological Science, 2001, 24(3):280-282.
Zhiyong Yang, The Way to the Future: Researches on Fashion Brand Value in China. In Lei Shen et al, Fashion Brand Value Study in China Market. Tsinghua University Press, 2010, 215~221.
Zhiyong Yang, The History of Chinese Academic Marketing Research. In Jiagui Chen (ed.), 60 Years' Academic Management Research Since the founding of New China.China Financial and Economic Publishing House, 2009,128-138.
Zhiyong Yang, New Product Development. In Minggui Sun, Modern Textile Firm Management. China Textile & Apparel Press, 2008.
Zhiyong Yang, Memory and forgetting /Thinking (two chapters). In Lijuan Cui, What is Psychology?Peking University Press, 2002,135-195.
Zhiyong Yang, The Target and Positioning of Textile Industry especially on Trade and Management Innovation Area. 2013
Member of Democratic League Committee of Donghua University
Member of Youth Intellectuals Association of Changning District