AssociateProfessor |
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Introduction
Associate Professor, Master tutor, served as director of Donghua University Department of Exhibition and Tourism Management. Expert member of "Shanghai tourism expert library", Shanghai municipal development and reform commission (NDRC) investment advisory expert panel member, distinguished expert of the Chinese association of planning, Shanghai Tourism Management Teaching Guidance Committee member. As one of the founders of Donghua University Department of Tourism, has long engaged in teaching and scientific research work. Over the years, constantly innovate tourism and exhibition talent cultivation system, so access to teaching achievement award, recognized by college teachers and students and become students' idea of a good teacher.
Work Experience
Since March 2003 so far, Associate Professor, Donghua University Department of Tourism.
September 1997 to March 2003, Associate Professor, director of hotel management department, Jiangnan University School of Tourism Economic and Trade.
July 1988 to September 1997, University Lecturer, Ningxia UniversityDepartment of food science and engineering.
Teaching Course
Undergraduate courses: Introduction of Tourism, Business Travel and Tourism, Tourism Marketing Planning
Honor Award
" Research on the new format and growth potential of post - Expo exhibition industry " won the China Exhibition Economy Research Outstanding Achievement First Prize (2011)
2014 Donghua University School of Management " students' idea of a good teacher "
2005 won the first prize of Donghua University teaching achievement, the second prize of Shanghai teaching achievement.
Research Areas : Business Travel Management;Marketing Planning; New types of business in MICE & tourism industry
Executive experience
2009.07-2017.06, School of Management, Donghua University, Director of Department of TourismManagement.
2014.06- 2015.12,School of Management, Donghua University, Director of Industry University Research Center
2005.7-2009.07, School of Management, Donghua University, Vice Director of Department of TourismManagement.
Research Projects
[1] “Research on the Construction of Intellectual Property Protection System of Tourism Industry in Ethnic Areas”, Ningxia Law Society, (2016.4 - research), Principal investigator
[2] “China's large and medium-sized enterprises business travel trends and behavior survey”, Abacus International Limited Company of Singapore, (2014.7-2014.11), Principal investigator
[3] “Research on Hengshan brand positioning strategy”, Shanghai SASAC Hengshan Group (2011-2013), Principal investigator
[4] "Research on the new format and growth potential of post - Expo exhibition industry ", the Shanghai municipal government decision-making consulting research project,2010.9-2011.9, Principal investigator
[5] "Exhibition evaluation system construction research", Shanghai Municipal Commission of Commerce,2009.10-2010.4, Principal investigator
[6] “Shanghai service trade development and industrial structure transformation and upgrading research, Shanghai service trade development medium and long term planning special projects, (2008-2009), Principal investigator
[7] "Exhibition evaluation model and textile industry market research", Yadong Exhibition Service Company, (2009.5-2009.12), Project investigator
[8] "exhibition project management personnel to enhance the development of research", the Shanghai Municipal Education Commission,2005.4-2006.7, Principal investigator
[9] "Survey on Chinese Travelers Demand", the United States Expo (Saber) International Company (2016.7-2016.11), Participant
[10] "Tourism brokerage qualification to enhance the development of research", Shanghai Municipal Education Commission,2005.4-2006.7, Participant
Paper
[1] Wang Ling, Zhang Wei, Qiu Jiewei. Business Travel Service Specialization: A Review of Business Travel Management Overseas[J]. Tourism Tribune, 2017, 32, (3): 117-126.
[2] Wangling, li Meng. TheAnalysis of OTA Commission Mode Based on the Game Theory View[J]. Tourism and Hospitality Prospects, 2017,2 79-87
[3] Zhang Yi, Wang Ling, Shao Lintao, Lu Mengya. Using brand personality to differentiate rural destinations[J]. Resource Development &Market 2015, 11.;1401-1404
[4] Fu Zhengyi, Wang Ling, Wu Xiaojun, Zhang Kejing. The Summary of Hotel Performance Measurement——based on the Adoption of Data Envelopment Analysis[J].Tourism Forum, 2012, 05(3):90-94.
[5] Wang Ling, Zhao Yan. Study on the Influencing Factors of Shanghai Consumers' Travel Behavior in America Based on Fishbein Model[J]. Productivity Research, 2010, 12 116-117.