Full-time MBA program adheres to the essence of the global MBA education pattern and makes the most of the advantages of DHU management disciplines to train practical and versatile management elites with strong sense of social responsibility and humanistic spirit, global vision and localized literacy, with the ability to adapt to the needs of global economic development.
Features: It offers six concentrations for the students-fashion and innovation management, entrepreneurship and innovation management, human resource management, financial management, sales and customer management, and supply chain management-with a general duration of 2 years and can be extended to 4 years.
Full-time MBA program highlights the experiential learning of the students. GSSBM came into birth with "practice-oriented" genes with a board constituted jointly by CNTAC, GSG and DHU. Under the governance of the board, Donghua MBA has built a multi-innovation and practice platform. In 2013, it established a practice base with Jiading SASAC (State-owned Assets Supervision and Administration Commission) and has launched and completed six major projects. The "Simulation" has been made the first lesson for each student since 2013. In 2015, its "Five-in-One" education pattern of business administration (theory + case study + simulation + practice + sharing) won the First Prize for Teaching Achievements awarded by the China National Textile and Apparel Council (CNTAC). Over the years, it has worked actively with IBM and GSG to develop courses that concentrate on the enhancement of students' practical skills.
Part-time MBA program adopts leading training pattern to cultivate business elites with big-picture thinking, strategic thinking and humanity.
Features: It mainly adopts the education pattern combining problem-based learning and practical training and focuses on the development of students' leadership and strategic thinking. It aims to inspire the potential of MBA students, reflect on and summarize the operation and management process, as well as to optimize their thinking patterns through frontier forum, management salon, famous enterprises visit, case analysis, team building, team co-opetition, as well as research projects. The duration of part-time MBA is generally 2.5 years and can be extended to 4 years.
1) DHU - Westminster College Dual Degree MBA Program
DHU-WC Dual Degree MBA program breaks the traditional MBA teaching contents and methods, and creatively adopts project-based modular teaching in network environment.
On one hand, all teaching resources can be accessed to in web environment, allowing self-learning and instructor-student interactions without being limited to time and space. On the other hand, the teaching content is divided into five modules, respectively, strategy and leadership, marketing plan, operational plan, financial analysis and business plan, which are composed of several projects with each project aiming at the practical issues of enterprises. This teaching pattern attaches great importance to "learning by doing" and allows students to acquire knowledge and skills when analyzing and solving practical problems, which in turn enhances the critical thinking and innovative thinking ability of the students.
DHU-WC Dual Degree MBA program is based on a learning platform that integrates the knowledge base WIKI platform, program learning and resource platform and instructor-student interaction platform. The Internet-based learning platform facilitates independent learning and easy interactions between the instructors and students.
Module design of DHU-Westminster College Dual Degree MBA is shown in Table .
Module |
Module Theme |
Personal Project |
Team Project |
1 |
Strategic Management |
Project 1: Business communication and negotiation |
Analyze the MVVG, external opportunities and threats, internal strengths and weaknesses of an enterprise before developing strategies. |
2 |
Marketing Strategy & |
Project 1: Consumers |
Analyze the customers and marketing strategies of an enterprise. |
3 |
Accounting & Financial Analysis |
Project 1: Organizational performance evaluation |
Conduct financial analysis and make the cash flow statement, income statement and balance sheet for an enterprise. |
4 |
Operational Management |
Project 1: International operations management |
Analyze and develop a business strategy for an enterprise. |
5 |
Business Plan |
Integrate and apply the knowledge in module 1-4 to carry out innovation and entrepreneurship project; develop marketing and operation plan and conduct a five-year financial forecast and analysis based on industry, customer and competitive analysis. |
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2) DHU-CU Dual Degree MBA Program
In view of the long-term cooperation between DHU and Carleton University, one of Canada's most prestigious public universities, DHU and Carleton University launched a dual degree MBA program in 2015, an international high-level MBA program based on DHU MBA education platform and alliance between DHU-CU.
It is aimed to cultivate business administration talents with international competitiveness and innovative spirit and adaptive to the needs of global economic integration.
The program is featured with "Enterprise Innovation and Change Management", which embodies both the characteristics of DHU MBA and the in-depth integration of the core teaching content of Carleton University MBA. Starting from 2017, it offers MBA courses in "Business Analysis" to train talents specializing in big data analytics.
The application of this program is in strict accordance with the enrollment process and requirements of Carleton University and jointly determined by both sides based on the evaluation of candidates' education background, professional experience and comprehensive quality.
The program adopts small-sized class teaching in English with international faculty and students. It makes use of the international original teaching materials and cases from top business schools to fully expand students' global vision and provide students with in-depth and extensive international exchange opportunities.
It highlights the interactive case-based teaching, emphasizes teamwork, practice and experience sharing between students. It fully integrates the management theories with transnational enterprise practice to form resourceful theoretical framework to analyze and solve practical problems.
In addition, with advantageous alumni resources, over 30% of the Dual Degree MBA Program candidates are recommended by the alumni each year, reflecting the high student satisfaction.
DHU EMBA can be traced back to 2009, during which the EMBA program in textile was launched relying on textile, the preponderant discipline of DHU and based on the needs of textile industry. Having delivered a large number of elite business & management talents for CHTGC (China Hi-Tech Group Corporation), CNCFC(China National Chemical Fiber Corp.), Jingwei Textile Machinery and SHANGTEX, DHU EMBA was honoured as the "Huangpu Military Academy" for executives in China's textile industry. To date, DHU EMBA has received numerous awards including the 2011 8th "China's Most Leadership EMBA", 2012 "China's Most Innovative EMBA" and "Most Recommended EMBA in East China".
DHU EMBA is rooted in the fertile soil of the development of national economy and enterprises and an integration of essence of the modern Western management theory and practice. It beats with the pulse of the times to adapt to the needs of China's rapid economic development. With accurate positioning, spirit of progress with the times and on-going innovation and development, and under the guidance of the educational philosophy of "Centering on students' overall development and growth" and educational philosophy of "drawing on others' successful experience and developing one's unique style", DHU EMBA has opened up a distinctive and sustainable education approach.
1) Fashion & Creativity, Innovation & Change
DHU EMBA offers course modules in textile and fashion economy for senior management talents in textile and clothing industry by taking into account the characteristics of the current economy and development economic globalization and absorbing on the essence of DHU feature disciplines in textile, clothing, fashion and innovation.
2) Global Vision, Strategic Thinking
It aims to develop students' global perspective and inspire their potential through frontier forum, management salon, famous enterprises visit, case analysis, mobile classroom, team building, team co-opetition, practical training, decision simulation, research projects and other teaching activities. It guides the students to reflect on the challenges and development bottleneck facing China's enterprises, dig deeper the rich experience in China's business administration, draw on the experience and lessons in their career, and sum up the typical business cases into classic cases under management theory to benefit Chinese enterprises, Chinese entrepreneurs and the whole business world. It is not only a fortune for China's business administration but also a fortune for Chinese entrepreneurs.
3) Problem-oriented and Project-embedded Teaching
DHU EMBA integrates the superior learning resources, both domestic and overseas, and adopts the problem-oriented, project-embedded and module-integrated teaching approaches.
Problem-Oriented Teaching: Introduce problem-oriented curriculum and attach importance to the knowledge structure integration of senior business and management talents. In particular, design integrated cases emphasizing enhancement of global vision and practical experience and form a teaching team composed of professors from different disciplines to conduct multi-disciplinary analysis of management issues.
Project-Embedded Teaching: Pioneer the project-embedded teaching by transforming the issues facing enterprise into projects and integrating the projects into courses, allowing students to combine the theoretical learning with enterprise practice, improve their ability in applying theories into practice and develop their problem-solving capability.
Module-Integrated Teaching: Design differentiated and flexible curriculum and comprehensive practice according to each module and integrate the knowledge in each module through theoretical teaching, overseas academic visits and mobile class to consolidate the students' theoretical knowledge in management, economy and politics, improve their global vision and excellent leadership skills.